Why Enter IEWA?

  • 10 Good Reasons

    The IEWA is a high ROI marketing tool, designed to sit at the centre of an English wine producer’s competition strategy, delivering maximum return on investment and heightened brand visibility.


    Here are some of the ways in which it does this…


    Professional Studio Photography: Every medal-winning wine receives a social media ready studio quality digital photograph showcasing its award, providing you with engaging, high quality visual content for unlimited use.

    Expert Evaluation: Receive valuable feedback from a panel of seasoned judges, including winemakers, sommeliers, industry experts and critics, merchants and consumers - providing an invaluable latter of constructive insight.


    Web Gallery Exposure: Secure your spot in the online IEWA web gallery, where all medal-winning wines are listed with clickable bottle photographs linked directly to your website shop.


    PR and Media Coverage: Benefit from our PR and media activity, with the IEWA competition attracting attention from traditional media publications, bloggers, and journalists, amplifying your brand's visibility.

    Cost-Effective Collateral: Access reasonably priced medal stickers for your wine bottles and receive complimentary digital materials such as logos and certificates, enhancing your promotional materials.


    Sales and Revenue Boost: Leverage consumer preferences revealed in our research – a medal makes your wine stand out, with 70% of consumers willing to spend more on an award-winning product.


    Connect with Experts and Media: A single competition entry allows your wine to be evaluated by a diverse panel of experts and influencers, expanding your recognition and network within the industry.


    Brand Activation Opportunity: Whether you're an established producer aiming to reconnect with the market or a new wine looking to launch with a medal, the IEWA is your chance to activate and elevate your brand.


    Benchmark Your English Wine: Seize the opportunity to benchmark your wine among its peers, gaining invaluable context and insight in a competition exclusively focused on English wines.


    Social Media-Driven Recognition: In 2025 marcomms and brand building is all about social media, and the IEWA provides a strategic community platform to showcase your wine, increasing exposure and recognition.

Enter IEWA25

  • Judging notes from The IEWA are the most helpful I have ever received. Very glad to be a part of the competition.

    Brissenden Vineyard, Kent

  • Great exposure promoting winning wines; always active on social media. Helpful and friendly team to work with.

    Tuffon Hall Vineyard, Essex

  • The consumer focused judging approach is a big draw for us. Plus the social media exposure is always great.

    Terlingham Vineyard, Kent

  • Good range of English wines to benchmark against, great photography, and support on social media.

    Welcombe Hills Vineyard, Warwickshire

  • The IEWA is unique. Excellent judges, marketing and logo art. And such a nice group of high profile wine pros.

    Woodchurch Wine, Kent

  • Bristol-based and I like the people involved. It feels fair - some competitions seem to favour certain producers.

    Dunleavy Vineyards, Gloucestershire

  • The IEWA has an excellent reputation, and we wanted to get involved in a well regarded UK competition.

    Godstone Vineyards, Surrey

  • Fresh energy, not part of a media group, great line up of judges, proactive, strong marketing, nice people.

    Lyme Bay Winery, Devon

  • We rate The IEWA for its English focus, open minds, social media excellence and judging independence.

    Black Chalk, Hampshire

  • The IEWA is user-friendly in a world of wine awards. A slick operation with genuinely useful feedback and imagery.

    New Hall Wine Estate, Essex

“We actively celebrate the medals awarded and provide the marketing collateral to enable producers do the same. I believe that’s a key way the IEWA delivers outstanding value, and makes a real difference for medal winning English producers.”

Alex Taylor, Founder, IEWA